1112學期 課程基本資料/Course Information
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系所 / 年級 |
管院雙聯 2年級 |
課號 / 班別 |
XEU00022 / A |
學分數 |
3學分 |
選 / 必修 |
必修 |
科目中文名稱 |
行銷管理 |
科目英文名稱 |
Marketing Management |
主要授課老師 |
耶利納 |
開課期間 |
一學年之下學期 |
人數上限 |
60 人 |
已選人數 |
17 人 |
課程種類 |
一般課 |
課程類別 |
系定 |
學程 |
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全英授課 |
是 |
起始週 / 結束週 / 上課地點 / 上課時間
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第1週 / 第18週 / HB88 / 星期4第5節
第1週 / 第18週 / HB88 / 星期4第6節
第1週 / 第18週 / HB88 / 星期4第7節
請各位同學遵守智慧財產權觀念;請勿非法影印。
Please observe Intellectual Property Rights (IPR), not to make illegal copies.
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教學綱要/syllabus |
第一部分/Part I(※依課程委員會審議之內容決議填入) |
一、教學目標所要達成之能力培養項目: [依據課程委員會審議通過之課程與基本素養/核心能力關聯表填寫] |
Item |
基本素養/核心能力 Core Literacy/Core Competencies |
相關性 Relevance |
高度相關 |
中度相關 |
SDGs Item |
SDGs目標 SDGs goal |
SDGs描述 SDGs description |
無相關項目 No related items |
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二、教學目標 (Objective) |
1.認知面:[使學生理解、應用、分析、綜合、比較、推論、評估本課程之理論與概念]:
Through the journal papers and textbooks studying, students will understand how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets.
2.技能面[使學生能獲得運用與實做本課程理論與概念之技巧]:
Through visiting the case company, students will understand the marketing management technologies more.
3.情意面[能引發學生對本課程之興趣,激發學生學習動機,增加觸類旁通與自主學習]:
1.Through the group discussions to enhance students' awareness for marketing management.
2.Through the visiting the case company, students will understand the practice of marketing management technologies more.
3.Through the journal papers reading, students can learn the marketing management in academics.
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三、符合教學目標之課程內容設計 |
This course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final and midterm examinations to achieve these objectives. |
四、先修科目 (Pre Course) |
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第二部分/Part II |
一、多元教學方法 (Teaching Method) |
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二、多元教學方法與教育目標的連結 |
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三、參考書目 (Reference) [符合教學目標之參考書目] |
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四、教學進度 (Syllabi) [符合教學目標之教學進度] |
教學進度與何種基本素養/核心能力有關?
日期 (Date) |
授課內容 (Course Contents) |
授課教師 (Teacher) |
授課方式 (Teaching methods) |
教學活動 |
授課時數 |
教材講述 |
課後作業 |
議題討論 |
線上測驗 |
合作學習 |
其他 |
面授(A) |
同步(B) |
非同步 |
放假或補課 |
2023/2/16 |
Introduction |
耶利納 |
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0
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0
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0
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2023/2/23 |
Customer Relationships and Value |
耶利納 |
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0
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0
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0
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2023/3/2 |
Value Proposition |
耶利納 |
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0
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0
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0
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2023/3/9 |
Segmenting and Positioning |
耶利納 |
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0
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0
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0
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2023/3/16 |
Data Analytics Simulation |
耶利納 |
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0
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0
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0
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2023/3/23 |
Project Proposal Presentation |
耶利納 |
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0
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0
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0
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2023/3/30 |
Meeting Competition and Driving Growth |
耶利納 |
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0
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0
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0
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2023/4/6 |
Price Foundation |
耶利納 |
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0
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0
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0
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2023/4/13 |
Midterm Exam |
耶利納 |
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0
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0
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0
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2023/4/20 |
Brand Positioning |
耶利納 |
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0
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0
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0
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2023/4/27 |
Brand Equity |
耶利納 |
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0
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0
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0
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2023/5/4 |
Project Progress Presentation |
耶利納 |
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0
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0
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0
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2023/5/11 |
Introducing New Market Offerings |
耶利納 |
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0
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0
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0
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2023/5/18 |
Developing Pricing Strategies and Programs |
耶利納 |
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0
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0
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0
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2023/5/25 |
Marketing Communication |
耶利納 |
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0
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0
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0
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2023/6/1 |
Designing and Managing Integrated Marketing Communications |
耶利納 |
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0
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0
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0
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2023/6/8 |
Revision and Discussion |
耶利納 |
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0
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0
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0
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2023/6/15 |
Final Exam |
耶利納 |
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0
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0
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0
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五、多元評量方法 (Evaluation) [所勾選評量方法之評分加總為100分] |
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六、多元評量方法與教育目標的連結 |
您所勾選之評量方法與何種基本素養/核心能力有關? |
1.期中筆試 |
2.期末筆試 |
3.期中報告 |
4.期末報告 |
5.專題報告 |
6.出席狀況 |
7.課堂參與與表現 |
8.心得與反思報告 |
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七、講義位址(http://) |
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八、遠距教學 Distance Learning |
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